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                                                    YOUR PORTFOLIO

     There was a time when we went to a printer and had a physical book made of our paintings.  Then we changed to making up a CD that we gave out.  Some still hand out a USB drive with their portfolio on it.  However, most places will just toss those out, worrying about viruses contaminating their computers.  So, what do we do to get their attention?

      We can give the gallery our website, but quite frankly, most will not look at them because they don't have the time it takes to navigate the site. Then, what do we give them?  Most gallery owners want to see a brief PDF file.  If professionally done, they are quite effective.  There are apps we can purchase like Adobe Maker, but it is expensive because you pay for the year, all up front.  On a month-by-month breakdown, it's not so bad. As for the PDF format, it is recommended that we only have one painting per page with the name, size, medium, and price below.  Surround it with a darker gray or black background.

     An alternative is to have flyers made with professional quality photos of our artwork on them.  A recommended company to use is Vistaprint.  They do great work at a reasonable cost.  However, they use your photos, so you need to make sure your photos are top notch.  I haven't done this myself, but a friend successfully landed a gallery using this method, and she used Vistaprint. I have a photo of her flyer below.

     After she told me her story, I decided to have simple flyers made for the OLD TOWN ART SHOW on March 24th & 25th.  I have a photo of these below as well.  They are technically called "Rack Cards" as they fit in a holder that will hang on my grid wall.  I will still have a small table to hold my business cards and postcard photos, as well as some rack cards too.  Have one central location for everything, right?

                                                          Front and back of her flyer

                                                                                         



















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IT'S HERE!  THE BIG ART SALE!!

 PLEASE LOOK THROUGH ALL OF THESE AND CHOOSE AS MANY AS YOU LIKE!
Sale prices will be in effect until all these paintings are gone!

        I will accept cash..or a credit card.  If local, pick or or delivery has no shipping charge.  Shipping for 11x14  or smaller should be no more than $8-$15 (USPS priority) depending on where you live. Larger paintings will be more.  I recently shipped an 18 x 24 painting and the shipping (UPS ground) charge was very reasonable ($35) REST ASSURED I WILL SEND THE CHEAPEST ( while still safe) WAY POSSIBLE!

   TO PURCHASE:  TEXT - 904-710-6721 = OR EMAIL : dodsondara@gmail.com


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DESIGNING A SERIES

     So I wanted to come up with a new series that I thought would be popular.  I decided they needed to be large and showy, but not too complicated.  Since we live in a tropical area, I came up with the idea of "Looking Up", literally!

     I took some pictures of palm trees from below and began painting them in a simplified form on canvas that is 36 x 48 ( huge!)  I love it!  I only have one done so far, but I know that they will be popular judging from comments I have received on social media.  Of course I have photos below of the first ones for you to see.

     I am not the first person to try this, but mine are different from other artists.  Mine are just a little bit more realistic, yet still fantastic and fun.  Larger than life, so to speak in a painting.  I focused in on the area at the top of the trunk where the palm fronds branch out making the structure very strong and making it easy to see …
THE" PROCESS" OF PRODUCING A PAINTING

     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.




     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…