Skip to main content

                         KEEPING IN TOUCH WITH YOUR COLLECTORS

     We may be reluctant to be salesmen of our own art, thinking others are better equipped than we are to do that.  Or we may just hate the sales game and want to be a creator of art only.  If you have a gallery to represent you that may be enough for you.  But don't count on that being enough to put bread on the table, so we need to build up a mailing list of collectors.

     So what can you do that?  Be your own advocate by keeping in touch with anyone who has purchased in the past.  That, of course, involves having good records. Hopefully when a piece of art sold we got the name and address, or at least the email of the buyer.  If not, develop that practice from now on!
Then, every four to six weeks, send them an email with photos of your latest work.  Along with each photo tell the story behind the art.  Remember, STORIES SELL!

     It is obvious that if someone purchases a piece of art from you that they like your work, right? Well, build on that by showing them more.  Often, someone who purchases one piece will purchase again.  So, it is our job to keep our work in front of them.  We do that with mail or email. When we get the first sale, let them know we want to keep in touch and ask for their address or email.  Usually they are willing to give it.  They are flattered by your interest, believe me.  To them you are someone special and they like the idea of saying to others that they know you personally.

     One thing to keep in mind however, is that it is important to consistently write them.  That is because it may take several to dozens of letters/emails to generate another sale.  So don't be discouraged if you don't get a sale right away. Just keep at it and it will pay off.  And when you do get another sale, then celebrate!

     Now, you may ask "What do I say?"  First of all, keep it personal. Use their name, and refer to any previous comments you have made.  This of necessity means keeping notes on them.  Ask a question to promote dialogue with them. Take note of any interest they have shown in a particular style or subject. Then try to tailor your communication to that interest.

     Again, tell the story behind a painting.  How you created the piece, what excited you most about it, the inspiration behind it, what drew you to that subject, and what were the challenges you faced. If is was created on location, tell about the trip, etc. In other words, give them details. All these things create interest in the collector and can cause them to take a closer look and motivate a sale.  They are drawn into the story, make a connection and understand what is behind the creation of it.

     You can even send them information, perhaps an article on displaying or collecting art.  They will then trust you as an advisor and guide.  They will then keep you in mind in the future.  Be sure to give them your website address, send postcards, emails and letters at different times.  But don't bombard them.  As I said, every 4 to 6 weeks is plenty.  And NEVER give up!  It could be years before you see results.  But even one purchase years later will be a payoff!

     Don't leave it to chance, plan ahead what you will say.  Keep notes and make each communication personal. And most important, be CONSISTENT!  When you get a repeat sale, you'll be glad you did!


MY ART ON DISPLAY AT "HAMMOCK WINE AND CHEESE"
Palm Coast, Florida

   

   

Comments

Popular posts from this blog

THE" PROCESS" OF PRODUCING A PAINTING

     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.




     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…
GALLERY  REPRESENTATION!!

     Over the past months I have been giving you information and suggestions on how to approach galleries for representation.  Hopefully you have been putting this information to work for you. I had been too busy painting to actually do it myself.  I wanted to have enough work built up (20-25) that I felt was gallery quality before I applied.  Finally, I felt that I was ready and started researching galleries that were in line with my art style.  
     I decided to approach a gallery outside of St. Augustine because galleries here are large and have many national artists.  This makes it more difficult to get representation.  So landing a gallery outside this area first gives me more credibility in the St. Augustine market down the road.  Keep in mind that many artists are represented by multiple galleries!  
     Following my own advice, I researched galleries and the artwork they carry.  I looked at all the artwork on …
DEMO ON FLUID OR POURED ACRYLICS

     You may have seen some videos on YouTube of this technique.  That is how I got interested in doing it.  I was searching for something new to depict my ocean scenes.  There are a lot of videos to choose from, and they can get confusing to say the least.  The best advice I can give you is go through them paying attention to the person doing the video.  Each one has a different approach and if you see a style or method you like, then take note of that person and look for their videos.  That way you learn a specific technique and it is not as confusing.  The three people I recommend you follow are AnneMarie Ridderhof from Holland, Carl Mazur from California, and Caren Goodrich.  Each of these is skilled and are good teachers.  They also use sound methods that can be used to learn the technique.  Others are easy to watch, but are more for entertainment than actual learning in my opinion.

     I learned from these three…