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Showing posts from February, 2018

     So, you've made up your mind to pursue gallery representation. You have a professional portfolio, your biography, artist statement, and your resume ready to go.  Now, how do you decide which galleries to approach?  How do you find these galleries?  Do you approach only those in your area, or do you go outside the area, or both?  Do you approach ALL the galleries in an area or just one?  All of theses are good questions.

     FIRST:  Before you approach even the first gallery, be sure you have at least 20-25 CONSISTENT AND HIGH QUALITY pieces of art.  They need to be framed, or gallery wrapped.  (according to one gallery, small gallery wrapped paintings 10 x 20 and below, sell much better if framed in float frames; larger gallery wrapped paintings are fine without)

     SECOND:  Be sure you have your prices in order.  I recently saw a chart on suggested prices for emerging to mid-range artists.  You normally set your prices, not the ga…

     Many artists do not succeed because of fears.  Fears of what?  Of failure, criticism, of the unknown.  We as artists are actually small business owners and therefore face the same issues as any small business owner does.  However, we tend to be sensitive souls so we must overcome our many fears to succeed.

 FEAR OF FAILURE:  We worry that no one will like our work or see our vision, that it won't sell, or that we will not be able to live up to what we want it to be,  unable to master the technique we use.  Understand that you are not alone.  Everyone who starts up a small business suffers through the same issues, so just keep going, putting one foot in front of the other and thinking positively!

FEAR OF CRITICISM: All of us have most likely been on the receiving end of harsh criticism at some point in our life.  It is not pleasant and we do not want it again.  Perhaps the deliverer did not mean to be so harsh, they just did not know how to give constru…

     My gallery approached me last week and asked if I would be interested in doing a demonstration on how to pour acrylics.  I immediately agreed, but I did explain that it was a messy process and if the demo was to be held at the gallery, protection was a must.  No problems there!  He has plenty tarps for the floor, and chairs for seating.  OK!

     One problem we did have to work out was video ability.  You see, pouring has to be done flat for obvious reasons.  My husband came to our rescue!  He's a technical genius and quickly worked out a means for everyone to see what I will be doing while they remain seated.  Thanks sweetie!

     Frank (gallery owner) sent me a copy of the news release that will be published in 80+ media sources, and added that I am to be the featured artist for the entire month of March!  That means that his largest room (approx 15' x 30') will be filled entirely with my art for the…

     We may be reluctant to be salesmen of our own art, thinking others are better equipped than we are to do that.  Or we may just hate the sales game and want to be a creator of art only.  If you have a gallery to represent you that may be enough for you.  But don't count on that being enough to put bread on the table, so we need to build up a mailing list of collectors.

     So what can you do that?  Be your own advocate by keeping in touch with anyone who has purchased in the past.  That, of course, involves having good records. Hopefully when a piece of art sold we got the name and address, or at least the email of the buyer.  If not, develop that practice from now on!
Then, every four to six weeks, send them an email with photos of your latest work.  Along with each photo tell the story behind the art.  Remember, STORIES SELL!

     It is obvious that if someone purchases a piece of art from you that they like y…