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                                            PRICING YOUR ARTWORK

     I have gone over this topic before, however I will address it again as I now have more information. Recently, I listened to a speech about pricing of artwork and in it I heard some interesting points that I think are important to share.

     We as artists, often feel that if we are new in the field we should not ask the high prices that more established artists can get.  While that may be true to some extent, if we price our artwork too low, we can actually drive away collectors. They may ask themselves "Why is this piece so much lower than the others?  Is is not as good?  Is the artist not confident in their work?"

     These questions make us stop and think. Is that how I want my art to be seen by others?  Do I not feel that my work is good enough to be hung and seen with more established artists?  Do I devalue my work by my prices?

     While we may not be able to get the high prices some artists are able to command, that certainly does not mean we cannot ask a reasonable amount for our work.  If we price our artwork too low, we are in effect telling others that we do not think our work is good and not worth a decent price.  So the question then becomes,  What is a good price?

     Some established artists I know command as much as $70,000 for a new painting.  That's not what I am talking about here, let me make that clear.  But, I AM saying that we should never UNDERPRICE our work!  I have made this suggestion before, and it still stands,  go out to galleries, stores, etc, or go online and look at other artists whose work is similar to yours in style, media, or quality.  Look at the prices they are charging and then set your prices just below theirs.  It may seem high at first, but believe me, the general population sees it and reacts to it in a favorable way.

     Once, as an experiment, I reduced my prices to a rock-bottom amount similar to a high school or college student may have.  The result was that my sales plummeted!  When I increased the prices again, it took a while for the sales to build back up, but they did increase!  I was amazed at these results, because I had thought they would increase with lower prices.  It was a lesson learned.  People strongly feel that "you get what you pay for!"  If your prices are higher, your work is more valuable!

     Now, I am NOT saying that you should go out and put exorbitant prices on your work!  Far from it.  When I was asked by an art gallery what my "gallery prices" were (meaning what price would be posted on my art when hung in the gallery) I went to the website of that gallery and carefully researched the artwork posted by the other artists.  I then set my prices in line with theirs.  Not the highest, but certainly not the lowest!

     A suggested amount to begin with is around the price of $1 to $2 per square inch for a medium size piece of artwork, and then go up for a small piece and down for a large piece to keep the prices reasonable. Say for example you have an 16 x 20 canvas.  At $2 (per sq. inch-psi) it would be priced at $640 (16 x 20 = 320 x 2) Well for a 10 x 10 that may be ok, but say you have a 5 x 7: $70 would be a low price.  So you would jump to $2.50 psi bringing the price up to a more reasonable price of $87.50, or I would round up to $90-100 ($100 is $2.86 psi)  Now if you have a large 36 x 48 canvas that would be way too much to ask, so you would drop back to perhaps $1 psi which puts it at $1728 or round it up to $1800.  That is not an unreasonable price for such a large piece, assuming, of course, it is good enough to price and sell in the first place, of course!

     So, think about this for a while and then decide where you will go with your prices.  Remember, you tell others what you think of yourself and your work by the price you place on it. Don't get "puffed up with pride" but don't underestimate your worth either!

     Below I have photos of my most recent sales.  Enjoy, and thanks for your continued support!

10 x 8


36 x 8
"stack" painting



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Sale prices will be in effect until all these paintings are gone!

        I will accept cash..or a credit card.  If local, pick or or delivery has no shipping charge.  Shipping for 11x14  or smaller should be no more than $8-$15 (USPS priority) depending on where you live. Larger paintings will be more.  I recently shipped an 18 x 24 painting and the shipping (UPS ground) charge was very reasonable ($35) REST ASSURED I WILL SEND THE CHEAPEST ( while still safe) WAY POSSIBLE!

   TO PURCHASE:  TEXT - 904-710-6721 = OR EMAIL :

                                   THESE ARE ALL ORIGINAL PAINTINGS!


     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.

     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…

     Over the past months I have been giving you information and suggestions on how to approach galleries for representation.  Hopefully you have been putting this information to work for you. I had been too busy painting to actually do it myself.  I wanted to have enough work built up (20-25) that I felt was gallery quality before I applied.  Finally, I felt that I was ready and started researching galleries that were in line with my art style.  
     I decided to approach a gallery outside of St. Augustine because galleries here are large and have many national artists.  This makes it more difficult to get representation.  So landing a gallery outside this area first gives me more credibility in the St. Augustine market down the road.  Keep in mind that many artists are represented by multiple galleries!  
     Following my own advice, I researched galleries and the artwork they carry.  I looked at all the artwork on …