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                                               NEGOTIATING THE ART SALE

     I am learning the "Art" of the sale.  I don't mean that to be funny, it is very serious business.  One of the websites I subscribe to is a gentleman who runs an art gallery in Arizona.  He has mentioned in the past how much people like to negotiate when purchasing!  It apparently makes them feel that they have gotten a bargain, or at least had some control in the process.  I'm not entirely sure why, but suffice it to say the negotiation process is important to them.  If we take a hard line in our pricing, then the customer can, and often will, walk away.  So, we are better off setting our prices so as to allow some room for negotiation.  And by that I DON'T mean high prices!

     I am telling you this because lately I have been learning this lesson and it hasn't always been a pleasant experience.  But I have learned to be flexible and now I am beginning to reap the rewards.  Let me tell you an experience I recently had.

     Last week I received a phone call from a nice little lady I will call JoAnne.  She had seen one of my paintings at the Back 40 A1A restaurant here in St. Augustine.  She wanted to purchase it but wanted me to come down $10 in price from $70 to $60.  I hesitated for just a second and then said, "Sure, I'd be happy to do that for you."  She was so happy she said she might just purchase another one also.  Well, the next day she called me back and ordered 3 paintings to be custom painted as gifts for her children!  Of course, she then added,  "I hope you will give me a similar price for them."  I will, but she wants these to be larger so they will be more expensive, but still priced the same per square inch as the first one.  The painting was an 8 x 10 and she now wants 11 x 14 or larger.  The point here is that being willing to negotiate won me more work and more money in the long run. So we both won!

     She purchased my "SEAGRASS AND GULLS' painting which I loved and so did she.  It is another idea that has proven to be popular.  Who would ever guess that seagrass is so popular?
I will certainly never complain.  I enjoy painting it and it is fairly easy to do.  I think it is very peaceful and calming to look at and beautiful in nature.

     Speaking of pricing your artwork,  I will do a post soon on how to set your prices, OK?  So enjoy the photo of the painting she purchased and I will post the commissioned three when they are done.  Thanks for looking!

8 x 10
Acrylic on canvas board




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Sale prices will be in effect until all these paintings are gone!

        I will accept cash..or a credit card.  If local, pick or or delivery has no shipping charge.  Shipping for 11x14  or smaller should be no more than $8-$15 (USPS priority) depending on where you live. Larger paintings will be more.  I recently shipped an 18 x 24 painting and the shipping (UPS ground) charge was very reasonable ($35) REST ASSURED I WILL SEND THE CHEAPEST ( while still safe) WAY POSSIBLE!

   TO PURCHASE:  TEXT - 904-710-6721 = OR EMAIL :

                                   THESE ARE ALL ORIGINAL PAINTINGS!


     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.

     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…

     Over the past months I have been giving you information and suggestions on how to approach galleries for representation.  Hopefully you have been putting this information to work for you. I had been too busy painting to actually do it myself.  I wanted to have enough work built up (20-25) that I felt was gallery quality before I applied.  Finally, I felt that I was ready and started researching galleries that were in line with my art style.  
     I decided to approach a gallery outside of St. Augustine because galleries here are large and have many national artists.  This makes it more difficult to get representation.  So landing a gallery outside this area first gives me more credibility in the St. Augustine market down the road.  Keep in mind that many artists are represented by multiple galleries!  
     Following my own advice, I researched galleries and the artwork they carry.  I looked at all the artwork on …