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                                               NEGOTIATING THE ART SALE

     I am learning the "Art" of the sale.  I don't mean that to be funny, it is very serious business.  One of the websites I subscribe to is a gentleman who runs an art gallery in Arizona.  He has mentioned in the past how much people like to negotiate when purchasing!  It apparently makes them feel that they have gotten a bargain, or at least had some control in the process.  I'm not entirely sure why, but suffice it to say the negotiation process is important to them.  If we take a hard line in our pricing, then the customer can, and often will, walk away.  So, we are better off setting our prices so as to allow some room for negotiation.  And by that I DON'T mean high prices!

     I am telling you this because lately I have been learning this lesson and it hasn't always been a pleasant experience.  But I have learned to be flexible and now I am beginning to reap the rewards.  Let me tell you an experience I recently had.

     Last week I received a phone call from a nice little lady I will call JoAnne.  She had seen one of my paintings at the Back 40 A1A restaurant here in St. Augustine.  She wanted to purchase it but wanted me to come down $10 in price from $70 to $60.  I hesitated for just a second and then said, "Sure, I'd be happy to do that for you."  She was so happy she said she might just purchase another one also.  Well, the next day she called me back and ordered 3 paintings to be custom painted as gifts for her children!  Of course, she then added,  "I hope you will give me a similar price for them."  I will, but she wants these to be larger so they will be more expensive, but still priced the same per square inch as the first one.  The painting was an 8 x 10 and she now wants 11 x 14 or larger.  The point here is that being willing to negotiate won me more work and more money in the long run. So we both won!

     She purchased my "SEAGRASS AND GULLS' painting which I loved and so did she.  It is another idea that has proven to be popular.  Who would ever guess that seagrass is so popular?
I will certainly never complain.  I enjoy painting it and it is fairly easy to do.  I think it is very peaceful and calming to look at and beautiful in nature.

     Speaking of pricing your artwork,  I will do a post soon on how to set your prices, OK?  So enjoy the photo of the painting she purchased and I will post the commissioned three when they are done.  Thanks for looking!

8 x 10
Acrylic on canvas board




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Sale prices will be in effect until all these paintings are gone!

        I will accept cash..or a credit card.  If local, pick or or delivery has no shipping charge.  Shipping for 11x14  or smaller should be no more than $8-$15 (USPS priority) depending on where you live. Larger paintings will be more.  I recently shipped an 18 x 24 painting and the shipping (UPS ground) charge was very reasonable ($35) REST ASSURED I WILL SEND THE CHEAPEST ( while still safe) WAY POSSIBLE!

   TO PURCHASE:  TEXT - 904-710-6721 = OR EMAIL :

                                   THESE ARE ALL ORIGINAL PAINTINGS!


     So I wanted to come up with a new series that I thought would be popular.  I decided they needed to be large and showy, but not too complicated.  Since we live in a tropical area, I came up with the idea of "Looking Up", literally!

     I took some pictures of palm trees from below and began painting them in a simplified form on canvas that is 36 x 48 ( huge!)  I love it!  I only have one done so far, but I know that they will be popular judging from comments I have received on social media.  Of course I have photos below of the first ones for you to see.

     I am not the first person to try this, but mine are different from other artists.  Mine are just a little bit more realistic, yet still fantastic and fun.  Larger than life, so to speak in a painting.  I focused in on the area at the top of the trunk where the palm fronds branch out making the structure very strong and making it easy to see …

     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.

     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…