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     Just what is an artist's BRAND??  Simply is what sums up your work or identifies your work as yours!  Think of the well known brands for products such as Nike, FedEX, etc.  The Nike "check mark" or the FedEX name are both brands.
     Now, translate that to artists.  One that almost everyone knows is the artist Thomas Kinkade.  He is known as "THE PAINTER OF LIGHT".  That is his "brand"!  So we need to come up with what sets us apart as an artist.  That can take time and effort, but it is so important!  How do we do it?

     Frankly, it takes research, study of our work and others, and meditation.  In other words thinking and homework! There are steps you take to accomplish this goal however that simplify the process, thank goodness.

1.  DEFINE YOURSELF!   Who are you and what do you do?  Are you like everyone else?  If not,                                   what is different about you and your art?   What is the feeling you are going for?

2. WHO IS YOUR TARGET AUDIENCE?  Rich and famous or the average citizen?  Young or old?
Other artists?  Homes or businesses?  Locals or tourists?

3. WHAT MAKES YOUR WORK DIFFERENT?  If you can't think of anything different,  you need to come up with something different.  It doesn't need to be outrageous, something simple can make a great impact! Unusual colors, different perspectives, use of a different medium or combination of mediums, framing or basing your work in an innovative way, or even unique subjects can set your work apart.  Combining traditional with modern, etc, etc, etc.

4. SELL YOURSELF! Make up business cards and carry them with you at all times!!  You never know when you might have an opportunity to give one out and what effect it may have.  It gives you an opportunity to talk about your work and what you want to accomplish.

5. BE FLEXIBLE!  If given the opportunity to show or sell don't turn up your nose unless you really have to.  That is if you want to build a business. Maybe you don't, but no matter what you NEED A BRAND!!!

BRANDING can be a catch phrase that we use, something in our art itself such as consistent colors with every painting,  a certain feel in all our work.  We want people to know our work on sight.  The paintings don't have to be repeats or stamped out of a mold, but something triggers people that it is our work.
Again, think of Kinkade.  All his work has light!  We recognize his work at a glance.  He wasn't the only artist to use light by any means, but he "Branded" that light! So, do your research, ask friends and others who like or have purchased your work,  "what do you like about my work?  Do you see anything different?  Any suggestions?"  You never know, they may see something you missed!  Listen to their thoughts!  Look at other artists who do similar work.  Go to galleries, museums and shows.  Especially galleries.  Why are the artists there?  Is there something different?  Can you take a similar approach?  NO COPYING ALLOWED!!  But can you take the idea and twist or tweak it to fit your style?  Again,  it doesn't take a lot to set you apart!  I can think of an artist here in our area.  She does paper mache horses.  Nothing special..,except she has 12" horses on 3 foot legs!  Now that's special!!  They are very unique and gorgeous!  Another one always uses red underpainting and allows it to show through the paint, thus setting her apart. You can paint all your trees red. It can be very simple, believe me.

     So now, go do your homework.  No cheating!  Take the time to study, read, meditate and come up with YOUR brand.  And, by the way, it can change in the future, but by then you will already be famous!  I am working on mine now!!

Thanks for listening (or reading) and I hope this has helped you in some way.  Or at least I've got the brain juices flowing. LOL!!   See you next week!


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Sale prices will be in effect until all these paintings are gone!

        I will accept cash..or a credit card.  If local, pick or or delivery has no shipping charge.  Shipping for 11x14  or smaller should be no more than $8-$15 (USPS priority) depending on where you live. Larger paintings will be more.  I recently shipped an 18 x 24 painting and the shipping (UPS ground) charge was very reasonable ($35) REST ASSURED I WILL SEND THE CHEAPEST ( while still safe) WAY POSSIBLE!

   TO PURCHASE:  TEXT - 904-710-6721 = OR EMAIL :

                                   THESE ARE ALL ORIGINAL PAINTINGS!


     So I wanted to come up with a new series that I thought would be popular.  I decided they needed to be large and showy, but not too complicated.  Since we live in a tropical area, I came up with the idea of "Looking Up", literally!

     I took some pictures of palm trees from below and began painting them in a simplified form on canvas that is 36 x 48 ( huge!)  I love it!  I only have one done so far, but I know that they will be popular judging from comments I have received on social media.  Of course I have photos below of the first ones for you to see.

     I am not the first person to try this, but mine are different from other artists.  Mine are just a little bit more realistic, yet still fantastic and fun.  Larger than life, so to speak in a painting.  I focused in on the area at the top of the trunk where the palm fronds branch out making the structure very strong and making it easy to see …
I have just been given the opportunity to display my paintings in Jacksonville, Fl at the most upscale Antique Mall/Interior Design Center in North Florida.  Needless to say, I am thrilled!  I was given a wall on the main aisle to showcase my art.  They were particularly interested in large pieces of art and I was happy to comply.  It works well for me as my small pieces are in demand here in St. Augustine since tourists prefer something that will fit into their luggage.  But for art shows larger pieces are in order.  So this new venue is a great way for me to show and sell them after the art shows!

     I forgot my camera when the art was hung, so I will have to return to get the display on film for the blog.  Hopefully next week I can show it to you.

     I painted another large painting the other day.  I got the bug to start painting later in the evening and ended up going to bed at 4 am!  You ever do that?  Probably most artists do that from time to time.  I was on a roll, …