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ONGOING EDUCATION

      I TEACH an art class on Tuesday evening, and I also study art. Why?  Because ongoing education is a good thing!  We all have room to learn and one of my teachers has been a professional artist for many years!  She is an IMPRESSIONIST who is a former illustrator.  Her mother and uncle were professional artists as well.  She was weaned on art,  LOL! and has had many years of formal art education.  Her paintings used to be more realistic, what most illustrators do, and what I do, but she got tired of it.  She craved the freedom of impressionism and so broke free to pursue her dream.  She is represented by many galleries and owns her own as well.

     Her name is Mary Hubley. I've studied under her because she knows things I need to learn, and she has refined my art.  Many professionals work with one another as it sharpens their skills, and just as in the work arena where ongoing education is good for skill buildi…
Recent posts
YOUR BIOGRAPHY, ARTIST STATEMENT, AND RESUME

     So, what is the difference?  Do we need all three?  How do we write them? In what order do they fit in our portfolio?  Are they really all that important???

     All good questions!  I have asked them myself and yes, there is confusion as to what the difference is between each of these and how they should be used.  So I have been going through "classes" online to learn how to build my portfolio (other than just photos of my work) and it has been very informative to say the least.

     FIRST:  Your biography is BY FAR the most important part of your portfolio! It, therefore needs to be complete and thorough, and it must be the first thing seen.  It should be written in the "third person" as if someone else is writing about you, and it can be as long as three pages, or like a magazine article.  I am not kidding here.  You see, when you are in a gallery, the staff "sells" YOU.  Your bi…
PEOPLE TO APPROACH IF YOU WANT TO SELL YOUR ART

     One of the blogs I follow recently posted  "31 people who can help sell your art".  I read through the blog and it certainly gave me ideas.  Some I will try, others not.  For instance, I do not believe in mixing religion and commercialism. I find it offensive. You may not agree, and that is your choice.  That said, her other suggestions I agreed with.  Her name is Alyson Stanfield. To get her complete list you can go to her blog artbizcoach.com.

     Some of the people I that she suggested were obvious upon reflection, and others more obscure.
But the bottom line is if you want to become known as an artist, then you need connections. Obviously, more is better; business associates, friends and family, people you meet at social events, sales associates you meet in stores and restaurants, real estate professionals, fellow artists, etc, etc, etc. You never know who can connect you to the "right" …
PRICING YOUR ARTWORK

     I have gone over this topic before, however I will address it again as I now have more information. Recently, I listened to a speech about pricing of artwork and in it I heard some interesting points that I think are important to share.

     We as artists, often feel that if we are new in the field we should not ask the high prices that more established artists can get.  While that may be true to some extent, if we price our artwork too low, we can actually drive away collectors. They may ask themselves "Why is this piece so much lower than the others?  Is is not as good?  Is the artist not confident in their work?"

     These questions make us stop and think. Is that how I want my art to be seen by others?  Do I not feel that my work is good enough to be hung and seen with more established artists?  Do I devalue my work by my prices?

     While we may not be able to get the high prices some artists are …
GALLERY  REPRESENTATION!!

     Over the past months I have been giving you information and suggestions on how to approach galleries for representation.  Hopefully you have been putting this information to work for you. I had been too busy painting to actually do it myself.  I wanted to have enough work built up (20-25) that I felt was gallery quality before I applied.  Finally, I felt that I was ready and started researching galleries that were in line with my art style.  
     I decided to approach a gallery outside of St. Augustine because galleries here are large and have many national artists.  This makes it more difficult to get representation.  So landing a gallery outside this area first gives me more credibility in the St. Augustine market down the road.  Keep in mind that many artists are represented by multiple galleries!  
     Following my own advice, I researched galleries and the artwork they carry.  I looked at all the artwork on …
MY NEW SERIES CALLED - "OCEAN MEDITATIONS"

     I was beginning to feel somewhat stale with my artwork and a lot of people were doing the same work as mine, so I have been looking for something new to try.  I started watching YouTube looking for ideas and Voila' there it was!  It is called "Poured Acrylics" and I am in love!

     Now poured acrylics are not really new, but I wanted to do my own interpretation on this theme.  You see, I live near the ocean, and ocean themed art is very popular here.  That being said, there is a lot of ocean art on the market.  So I needed to somehow make mine fresh and new.  I put my thinking cap on and watched a lot of YouTube to learn the technique while I was busy accumulating the necessary supplies to execute my idea. Finally I had everything needed and then got busy practicing pouring acrylics.  It was NOT as easy as it looks!  It took me almost a week of experimentation and watching MORE youTub…
FINDING A TOPIC AND STICKING TO IT

     If you want to build a portfolio of your art to share with a gallery, you want to have ALL your artwork in it, right?  WRONG!  Really?  Why? Because a gallery wants to know we are first of all CONSISTENT!  What does that mean?

     An artist goes into a gallery with a 10 pound portfolio to show how prolific he is thinking that the gallery will be impressed.  Then the artist explains that he feels it is important to keep his work fresh by not painting the same thing over and over.  That is the LAST thing a gallery wants to hear!  An artist needs to do some real work by studying art that is out there being shown and sold and put his thinking cap on and find some way to do something different!  I know I have said this before, but it needs to be said time and again.

     This week my husband and I took a trip down to a gallery in a small town not too far from us.  It is a beautiful gallery featuring ocean and nat…