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WHAT ARE YOU AFRAID OF?

     Many artists do not succeed because of fears.  Fears of what?  Of failure, criticism, of the unknown.  We as artists are actually small business owners and therefore face the same issues as any small business owner does.  However, we tend to be sensitive souls so we must overcome our many fears to succeed.

 FEAR OF FAILURE:  We worry that no one will like our work or see our vision, that it won't sell, or that we will not be able to live up to what we want it to be,  unable to master the technique we use.  Understand that you are not alone.  Everyone who starts up a small business suffers through the same issues, so just keep going, putting one foot in front of the other and thinking positively!

FEAR OF CRITICISM: All of us have most likely been on the receiving end of harsh criticism at some point in our life.  It is not pleasant and we do not want it again.  Perhaps the deliverer did not mean to be so harsh, they just did not know how to give constru…
Recent posts
NEWS FLASH!!   OCEAN ART GALLERY ANNOUNCES...

     My gallery approached me last week and asked if I would be interested in doing a demonstration on how to pour acrylics.  I immediately agreed, but I did explain that it was a messy process and if the demo was to be held at the gallery, protection was a must.  No problems there!  He has plenty tarps for the floor, and chairs for seating.  OK!

     One problem we did have to work out was video ability.  You see, pouring has to be done flat for obvious reasons.  My husband came to our rescue!  He's a technical genius and quickly worked out a means for everyone to see what I will be doing while they remain seated.  Thanks sweetie!

     Frank (gallery owner) sent me a copy of the news release that will be published in 80+ media sources, and added that I am to be the featured artist for the entire month of March!  That means that his largest room (approx 15' x 30') will be filled entirely with my art for the…
KEEPING IN TOUCH WITH YOUR COLLECTORS

     We may be reluctant to be salesmen of our own art, thinking others are better equipped than we are to do that.  Or we may just hate the sales game and want to be a creator of art only.  If you have a gallery to represent you that may be enough for you.  But don't count on that being enough to put bread on the table, so we need to build up a mailing list of collectors.

     So what can you do that?  Be your own advocate by keeping in touch with anyone who has purchased in the past.  That, of course, involves having good records. Hopefully when a piece of art sold we got the name and address, or at least the email of the buyer.  If not, develop that practice from now on!
Then, every four to six weeks, send them an email with photos of your latest work.  Along with each photo tell the story behind the art.  Remember, STORIES SELL!

     It is obvious that if someone purchases a piece of art from you that they like y…
ART SALES WEBSITES

     I was talking to a friend the other day who is a professional photographer.  She told me about a website that she uses to sell her art and asked me if I had ever heard of it.  I had, but had never really looked over their site. She urged me to go there and sign up as a member.

     When I got home, I sat down and studied the website.  It is great!  It's called FINE ART AMERICA.com.  It is free to join, and even though they have thousands of artists on the site, for a fee of $30 per year, you can get a premium membership which allows much more ability to sell and advertise your art.  Plus, they sell prints, pillows, phone cases, etc, etc, using your art.  All of which earn commissions for the artist. Not bad in my book!  For that $30, you are given a storefront page with a photo of yourself and your bio, and you can upload a lot of artwork into collections according to type. And, best of all,  you are give…
THE" PROCESS" OF PRODUCING A PAINTING

     It has been a while since I showed the steps I go through to produce a painting.  I am working on a large one right now, so I decided this one would be a good candidate to go through this process again for those of you that are not familiar with it.

     A friend posted a photograph on social media of a scene on the central coast of Florida.  I really liked it, so I asked her permission to paint it and she readily agreed.  This scene is of huge cumulus clouds over the sand dunes.  I knew I wanted to focus on the clouds so I chose a canvas that is 36 x 48 gallery wrap.  I have the photo below.  This is a really nice photo, but the painting will be done in lighter colors I decided.




     I painted the entire canvas a light blue for the sky including the sides.  After it dried, I went back and it was darker than I wanted (acrylics dry darker, remember) so I went back over the top third with a shade lighter…
ONGOING EDUCATION

      I TEACH an art class on Tuesday evening, and I also study art. Why?  Because ongoing education is a good thing!  We all have room to learn and one of my teachers has been a professional artist for many years!  She is an IMPRESSIONIST who is a former illustrator.  Her mother and uncle were professional artists as well.  She was weaned on art,  LOL! and has had many years of formal art education.  Her paintings used to be more realistic, what most illustrators do, and what I do, but she got tired of it.  She craved the freedom of impressionism and so broke free to pursue her dream.  She is represented by many galleries and owns her own as well.

     Her name is Mary Hubley. I've studied under her because she knows things I need to learn, and she has refined my art.  Many professionals work with one another as it sharpens their skills, and just as in the work arena where ongoing education is good for skill buildi…
YOUR BIOGRAPHY, ARTIST STATEMENT, AND RESUME

     So, what is the difference?  Do we need all three?  How do we write them? In what order do they fit in our portfolio?  Are they really all that important???

     All good questions!  I have asked them myself and yes, there is confusion as to what the difference is between each of these and how they should be used.  So I have been going through "classes" online to learn how to build my portfolio (other than just photos of my work) and it has been very informative to say the least.

     FIRST:  Your biography is BY FAR the most important part of your portfolio! It, therefore needs to be complete and thorough, and it must be the first thing seen.  It should be written in the "third person" as if someone else is writing about you, and it can be as long as three pages, or like a magazine article.  I am not kidding here.  You see, when you are in a gallery, the staff "sells" YOU.  Your bi…