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     There was a time when we went to a printer and had a physical book made of our paintings.  Then we changed to making up a CD that we gave out.  Some still hand out a USB drive with their portfolio on it.  However, most places will just toss those out, worrying about viruses contaminating their computers.  So, what do we do to get their attention?

      We can give the gallery our website, but quite frankly, most will not look at them because they don't have the time it takes to navigate the site. Then, what do we give them?  Most gallery owners want to see a brief PDF file.  If professionally done, they are quite effective.  There are apps we can purchase like Adobe Maker, but it is expensive because you pay for the year, all up front.  On a month-by-month breakdown, it's not so bad. As for the PDF format, it is recommended that we only have one painting per page with the name, size, medium, and price bel…
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     You may have seen some videos on YouTube of this technique.  That is how I got interested in doing it.  I was searching for something new to depict my ocean scenes.  There are a lot of videos to choose from, and they can get confusing to say the least.  The best advice I can give you is go through them paying attention to the person doing the video.  Each one has a different approach and if you see a style or method you like, then take note of that person and look for their videos.  That way you learn a specific technique and it is not as confusing.  The three people I recommend you follow are AnneMarie Ridderhof from Holland, Carl Mazur from California, and Caren Goodrich.  Each of these is skilled and are good teachers.  They also use sound methods that can be used to learn the technique.  Others are easy to watch, but are more for entertainment than actual learning in my opinion.

     I learned from these three…

     I told you I would post a follow up on my art show for the month of March.  On March 2nd, there was a reception with snacks and music.  A nice crowd came to see the artwork and visit with the different artists whose work was on display.  I had the large room and enjoyed meeting and speaking with many new people.  There were lots of questions about how I "paint" these new fluid acrylics and how I "came up" with this new method.  There were several that showed serious interest in my work, of course, most do not make a large purchase on the first visit.  It may take two or even three visits for the actual purchase of a painting, especially if it is a larger one.

     I managed to get a few pictures during the reception and here they are for you to see.  I was not able to get them during the peak time as we were too busy, so it's not too crowded in these photos. But at least you can see some of th…

     I have been very busy of late.  First I am teaching another six-week acrylics class.  Second, I am getting ready to be the featured artist at OCEAN ART GALLERY for the month of March.  Third, as part of being the featured artist, I am giving a demonstration of fluid acrylics on March 10th.  Fourth, I have been trying to get juried into the OLD TOWN SPRING ART SHOW.  Whew!  I'm tired just saying all of that!

     Each one keeps me busy, but all four at once is crazy!  But, so far, so good, as they say.  The class is smaller this time, so its easier to teach 8-9 people rather than 12 or more.  I am really busiest getting enough paintings done to have for both the art gallery and the Old Town show.  The gallery wants me to fill a 12 x 20 room with paintings. At least one wall has three openings, so I will just have one stack painting between each opening. However, across from that is a solid wall that will hold quite a…

     So, you've made up your mind to pursue gallery representation. You have a professional portfolio, your biography, artist statement, and your resume ready to go.  Now, how do you decide which galleries to approach?  How do you find these galleries?  Do you approach only those in your area, or do you go outside the area, or both?  Do you approach ALL the galleries in an area or just one?  All of theses are good questions.

     FIRST:  Before you approach even the first gallery, be sure you have at least 20-25 CONSISTENT AND HIGH QUALITY pieces of art.  They need to be framed, or gallery wrapped.  (according to one gallery, small gallery wrapped paintings 10 x 20 and below, sell much better if framed in float frames; larger gallery wrapped paintings are fine without)

     SECOND:  Be sure you have your prices in order.  I recently saw a chart on suggested prices for emerging to mid-range artists.  You normally set your prices, not the ga…

     Many artists do not succeed because of fears.  Fears of what?  Of failure, criticism, of the unknown.  We as artists are actually small business owners and therefore face the same issues as any small business owner does.  However, we tend to be sensitive souls so we must overcome our many fears to succeed.

 FEAR OF FAILURE:  We worry that no one will like our work or see our vision, that it won't sell, or that we will not be able to live up to what we want it to be,  unable to master the technique we use.  Understand that you are not alone.  Everyone who starts up a small business suffers through the same issues, so just keep going, putting one foot in front of the other and thinking positively!

FEAR OF CRITICISM: All of us have most likely been on the receiving end of harsh criticism at some point in our life.  It is not pleasant and we do not want it again.  Perhaps the deliverer did not mean to be so harsh, they just did not know how to give constru…

     My gallery approached me last week and asked if I would be interested in doing a demonstration on how to pour acrylics.  I immediately agreed, but I did explain that it was a messy process and if the demo was to be held at the gallery, protection was a must.  No problems there!  He has plenty tarps for the floor, and chairs for seating.  OK!

     One problem we did have to work out was video ability.  You see, pouring has to be done flat for obvious reasons.  My husband came to our rescue!  He's a technical genius and quickly worked out a means for everyone to see what I will be doing while they remain seated.  Thanks sweetie!

     Frank (gallery owner) sent me a copy of the news release that will be published in 80+ media sources, and added that I am to be the featured artist for the entire month of March!  That means that his largest room (approx 15' x 30') will be filled entirely with my art for the…